Pay-per-click (PPC) is a powerful search engine advertising tool by Google that allows owners of websites to advertise their Web content at the top of a search engine results page (SERP). Pantelope is a PPC company in Los Angeles that plans, implements, and manages PPC campaigns for website owners so they can focus on the more essential things in life and the many tasks of running a business.
The Importance of Being on Top
Every time an Internet user types a search query (or keyword) into a search engine (such as Bing, Yahoo, or Google), a list of results is displayed by the search engine. The content that appears at the top of the first SERP gets roughly 72% of all clicks. That means 72% of all organic search traffic is going to the first result on the first SERP. As you can imagine, that much traffic correlates to a higher volume of sales for that website.
As a website owner, your goal is to get your content to the top of the first SERP. However, getting to the top is one thing, but staying it there is a more difficult task than getting there. That’s why our Los Angeles PPC company is an invaluable partner to website owners. Our knowledge, experience, and expertise help our clients get to first place and remain there for the long haul.
PPC Ads Explained
For a real-life example of how PPC works, go to google.com, and type the keyword “car dealership las vegas.” You’ll notice that the top four or five search results have a little green box underneath the blue website link that says, “AD.” Those are PPC advertisements. PPC is one form of search engine marketing (SEM). Search engine optimization (SEO) is another part of SEM. Whereas PPC is a paid search engine advertisement campaign, SEO is the organic way to rank your content high in SERPs. SEO and PPC have a few things in common, particularly the use of keywords.
The Use of Keywords in Your PPC Campaign
When strategizing your PPC campaign, you will need target keywords. The process of researching and finding profitable keywords is a tedious task that can be a full-time job in and of itself. Just finding a popular keyword doesn’t guarantee that you will be able to rank your Web content for it. You also need to know how competitive any given keyword is. You need to be familiar with all the latest protocols and search engine-friendly tactics. Search engines, especially Google, continually modify their indexing criteria to stop unscrupulous SEO tactics. For example, people used to stuff their Web content with keywords. This practice led to a lot of bad user experiences, and Google no longer indexes Web content based on keyword density. See why it helps to partner with the best PPC company in Los Angeles?
This is only a brief “behind the scenes” look into PPC. As you can see, PPC is very complicated and time-consuming. That is why it makes sense to team up with the most reliable PPC company in Los Angeles, Pantelope, and let us manage your PPC campaign for you.