How to Get More Leads Online Using Digital Marketing
According to the 2014 Global Digital Statistics, Stats & Facts, there are about 2.5 billion internet users around the world. Just imagine how tapping into this huge market will boost your brand’s profit and annual turnover. The next question on your mind should be, how can I tap into this massive global market? The ready answer to this question is Online Lead Generation. This is the century where door to door sales and elaborate sales team efforts are no longer effective. What business managers must do now is to exploit this massive market through effective digital marketing tools which are specially designed for optimum lead generation results.
Journey with us as we explore different lead generation ideas that have been tested and proven to specifically drive up your sales, revenue, and deliver other awesome results.
Here are the most effective online lead generation ideas in the field of internet and digital marketing.
Search Engine Optimization (SEO)
The fundamental lead generation idea utilized by top digital marketers is the Search Engine Optimization (SEO). Search Engine Optimization is effective for generating leads specifically through organic web searches used by consumers every day. Having a good ranking in search results guarantees higher visibility for landing pages or websites, generating massive leads in the process. Different SEO techniques have been made available to you to choose from, but we advise that you shift your focus, attention and concentration to content marketing SEO. Merging content marketing with SEO is a very good strategy because according to future projection, link building strategies done in the past will no longer be effective. Creating awesome content is the best way for generating leads through SEO.
Your landing page or website is the central hub for online business operation and it is where most sales transactions occur. According to a Linkedin B2B Technology Community survey, website optimization is among the top 5 effective lead generation strategies. This survey was carried out on more than 850 B2B marketers for maximum lead acquisition. However, you website cannot have a good lead generation if it hasn’t been optimized or updated for the last 2 to 3 years. The following are the best practices for optimizing your landing page or website for exceptional lead generation.
- Make access to lead generation forms present in both your sidebars and main content.
- Help your customers in their budgeting process by making it extremely simple and easy for them to understand your pricing system with products and services distinctively classified under the different price ranges.
- Use several calls to action that attract your site visitors to subscribe, make a purchase, download or contact you. Good visuals and graphics like large action buttons also entice audience.
- Highly targeted customer related content that assists your visitors in the purchase decision making process should be employed.
- Use customer concentrated website navigation for content understanding ease.
Pay per Click (PPC) Advertising
PPC advertising is still one of the strongest lead generation strategy used by digital marketers. It helps businesses and companies to generate an awesome amount of highly targeted traffic with the most probability for lead conversation. If your business operation is new in the field of digital marketing, then Pay-per-Click would be your perfect starting point, quickly generating good results within the quickest possible time.
According to the 2013 State of Paid Search Report, about 72% of digital marketers use PPC advertising. The report also found that PPC advertising is very effective in lead generation and that many digital marketers are planning to increase their budget for Pay-per-Click ads. Google Adwords remain the best PPC ads tool.
Although, PPC ads is frowned at as a digital marketing tool by many, but there is no disputing the fact that it remains an effective and high quality strategy for generating valuable leads. While new business operations can swiftly generate leads through PPC ads, professional digital marketers will continuously use PPC to get good results.
Social media is unarguably one of the most effective lead generation sources. Known as a channel for engaging and connecting with targeted audience, social media has metamorphosed into a modern digital marketing culture with powerful influence on consumers’ purchasing power. According to Forbes, up to 2/3 of the top digital marketers in the world prioritize and rank social media as a significant sales and lead generation channel.
Another expert market research firm, Chadwick Martin Bailey reports that about 67% of Twitter users and 51% of Facebook users will most likely buy recommendations made by brands they follow.
Email marketing is also effective as a lead generation strategy for digital marketers. Although, email is seen as an old internet marketing tool, but many digital marketers still utilize email marketing on a daily basis. According to iContact, using and executing proper email marketing technique could generate an average of $44 ROI for every dollar spent. The report further stated that about 85% of consumers will spend more while shopping if they obtain excellent information about services, products and brands via email.Email marketing also influences consumers’ purchasing power in a world too many information flood numerous online channel to confuse consumers.
We have provided you with the most effective methods of getting more leads online while using digital marketing, it is now up to you to select, test and validate which method works for your business.
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