7 Reasons Why Your Site Isn’t Showing On The First Page Of Google

Organic traffic is the top traffic source for many websites and businesses. However, some sites can’t appear on the first page of Google, no matter how hard they try. There are a few common reasons why your rankings are low, as you will read below:

1. Your Site Is not Indexed By Google

Before getting started with the technical part of SEO, you must be sure that Google has found your website. Google uses bots that crawl the web. They can find most of the websites on the internet and give data back to Google. Then, it will rank each site depending on the content and the available pages.

An easy way to check this issue is by doing a simple search on Google. Type your website, and check the results. If you can’t find it at all, you may have a problem.

If you have a new website, you can easily create an account on Google Search Control and ask them to add your website into their database. When you have an old website that should appear on search results, you need to check your “no index” tags. This part is more technical, and you may need help from an agency.

2. Your Site Is Not Optimise For SEO

While most websites use a homepage and content relevant to their services, some of them get better results consistently. It is not happening by accident.

Google has specific ranking factors that help them to choose the most relevant results for each searching term. It’s not easy to follow all the possible factors process, and many websites fail in that part. Optimising your website means that you put the keywords in the right places and follow some simple rules that give the best results on the search engines.

3. Strong Competition

When you get ranked for a keyword, you outrank a competitor. It makes sense that most websites will stay out of the first page of Google. If you do everything right and can’t get enough organic traffic, you may need to take a look at your competition.

If there are too many competitors for the same keyword, your chances to get results are not great. However, there are a few things that you can do.

First, you can go for keywords with fewer or weaker competitors. An important ranking factor is the domain authority of your website that will get improved through time. The old and popular websites have a high domain authority, and it’s really hard to outrank them.

When finding low competition keywords is not an option for any reason, you need to do a better job than them and get an effective long-term SEO strategy.

4. Poor Content

When people search on Google, they want to find content relevant to their keywords. For this reason, it is easy to figure out that many ranking factors help relevant and quality content.

If your content is not good enough, your rankings will start to decrease. Google tests many pages for each keyword and gives better results to the ones that the users prefer. With a few words, you must write content that your readers love.

People expect to find pages that answer their questions or give information relevant to their keywords. Next, the length of the website and the readability can improve your rankings as well.

5. No Backlinks

Backlinks help Google to figure out which websites are more popular and helpful. You can think of the backlinks as mentions of your site from other people and websites on the internet.

Through the years, digital marketers have developed many backlinking strategies. A few years ago, many websites had spam backlinks from different sources. However, Google is smarter these days. So, you want backlinks for authority websites that are relevant to your niche and avoid spamming at any cost.

Quality content improves your chances of getting backlinks. Also, guest posting, social media marketing, and relationships with other marketers in your niche can be beneficial too.

6. Bad User Experience

You can’t expect good results from SEO if people are unhappy with your website. There are many things that affect the user experience. Your website may suffer from slow loading time, distractions on the pages, bad readability, bad images, etc.

Anything that can frustrate and confuse the users should be avoided. The most common issues are the low loading time and bad design. Even if everything else is perfect, your visitors will not wait forever to read your content and will avoid the ugly pages.

Lastly, you want your website to be mobile-friendly. A big part of the organic traffic is from smartphones, and Google really focuses on mobile in the last years.

Improvements in user experience can help in other parts of your results like leads and conversions because it will be easier for the users to find what they want.

7. Your Site Has A Penalty

Penalties are real, and many websites have lost their traffic overnight. You need to understand that Google is a business and has specific standards about the results of the search engine.

If you don’t follow their rules, you will get banned. They do not care if that happened by accident or intentionally. The only positive thing here is that they may reconsider your penalty if you fix the problems.

Two common reasons why you may get a penalty is overoptimisation and spam. The first one is when you use too many keywords to improve your rankings. You will get a penalty for spam when you create too many low-quality backlinks in a short time.


The bottom line is that you want to follow the rules of Google and develop a long-term strategy.

There are many ranking factors, and they have not shared all of them in public. However, we know the most important ones. You need to optimise your website, have quality content, backlinks, and be sure that user experience is good enough.

If you do everything right, your rankings will improve. The results will be more traffic, leads, and sales.

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